Sangeeta Jha

What Makes My Approach Different?

Counselling, Industry Experience & the Parent Perspective — All Coming Together

When I started working in career counselling, I often asked myself:

• What makes a good career counsellor?

• Is it being an educationist who understands academics?

• Is it being a counsellor who connects with students?

Or is it someone with industry experience who understands how careers evolve beyond the classroom? Over time, I realised that it is the combination of these perspectives.

My experience across industry, marketing, research, and education counselling, together with my experience as a mother navigating the college journey, has shaped the way I counsel.

As a mother, I understand the anxiety, uncertainty, and pressure that can come with making decisions about a child's future.

As a counsellor, I also understand the confusion students face today. They are growing up in a world overflowing with information about careers, universities, rankings, and opinions coming from all directions.

The challenge is no longer simply finding information. It is knowing what information matters, what is relevant to the individual student, and how to turn it into meaningful decisions.

My experience has taught me that every student deserves to be understood beyond their grades, marks, and achievements. This involves evaluating their interests, strengths, aspirations, capabilities, and experiences.

But this is only the beginning. It needs support from in-depth, insightful research.

My industry experience brings another dimension.  The marketing background has taught me how to research, connect the dots, curate ideas, build a strategy, and take it from concept to completion.

A perspective that is valuable in profile building and university applications too.

It allows me to look at a student's journey as a whole:

• Where are you today?
• What do you want to explore?
• What experiences can help you discover and develop that interest?
• How can those experiences build depth?
• How do they connect with your academic and career aspirations?
• And eventually, how can the journey come together into an authentic application?

Three Perspectives. One Purpose.

The Counsellor - Brings a deep understanding of the student — their interests, strengths, and aspirations.

The Parent - Brings perspective on the concerns and realities families navigate through this journey.

The Industry Professional - Brings the research, strategy, and execution needed to turn insight into action.

Together, these perspectives shape my approach to counselling.

Because I don't see career counselling as simply recommending a career, a course, or a university.

I see it as helping students explore possibilities, make informed choices, build meaningful experiences, and gradually create a pathway that feels right for them.

And for parents, it is about having a trusted partner who can bring clarity to the confusion, perspective to the possibilities, and research to the decisions.

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Guiding your Career Pathways